Today, consumers are shifting to favoring subscriptions over one-off transactions. According to Gartner, 70% of companies worldwide either have already deployed or are looking into deploying subscription services. Most of us can probably recognize this behavior ourselves subscribing to streaming services, meal-kits or even beauty products.
Needless to say, there is a noticeable shift towards what some are calling more 'relational' business models; businesses built on the premise of continuous relationships with the people buying their products and services.
With this change in consumer behavior, it's only natural for customer engagement to change accordingly.
Join us for a deep-dive into the shift towards a relational economy. We'll cover what this new breed of customers expect when it comes to delivering truly personalized customer experiences and the brands that are leading the way. Get inspired to put your customers at the center of your business strategy to boost loyalty and retention!
Oh, and the event is of course free!
17:00-17:30 Arrival, grab a drink and a bite to eat
17:30-17:45 Mads Fosselius (CEO, Dixa) Mads will be welcoming participants and setting the stage for discussing excellent customer experience. With 20+ years of experience in the telco and contact centre software industries, Mads has seen the evolution of customer engagement. He will be able to give participants insight into the importance of brands delivering personalized customer experiences that aims to build long-lasting relationships.
17:45-18:00 Dr. Charlotte Duke (Partner, London Economics) Charlotte has extensive experience advising both private and public sector clients on the application of behavioural economics, such as the European Commission, the European Parliament, UK regulators etc. She will be introducing the audience to the behavioural economics toolbox and how it can help us understand the modern consumer. Charlotte will offer 2-3 concrete nudges for brands to implement in order to build long-term relationships with their customers.
18:15-18:30 Rasmus Schmiegelow (CEO, Goodiebox) Goodiebox’s mission is to make each and every one of their customers feel special and spoiled - and if their customers’ gushing comments online is anything to go by, they’re more than succeeding. Rasmus will take you through Goodiebox’s customer-centric strategy, offering happiness (and not just cosmetics) and how they even co-created a range of products in collaboration with their customers.
18:30-18:45 Kristian Hald (CEO, HelloFresh) Kristian is heading HelloFresh's foray into Sweden, offering households all across the country the opportunity to enjoy healthy, homemade meals delivered hassle-free to their doorsteps on a regular basis. Kristian will talk about how HelloFresh delivers more than just fresh food - they also deliver next-level experiences that keep their customers all over the world happy month after month.
18:45-19:00 Wrap-up (Dixa)
19:00-21:00 Food, drinks and networking