Trusted by 850+ brands across 42 countries
Why brands switch from Freshdesk to Dixa
One system, not ten stitched together
Freshdesk bolts together separate modules; email, chat, phone, all built in silos then integrated after the fact. Dixa was architected as one platform from day one. Every channel, every conversation, every customer data point lives in one workspace.
Agentic AI that closes the loop
Freshdesk's bot suggests articles and hopes customers help themselves. Mim processes refunds, updates orders, and answers FAQs, end-to-end, across chat and email. When a conversation needs a human, your agent sees the full history from the start.
A CSM who knows your business
Freshdesk support is slow and stretched thin. Dixa assigns a dedicated success manager who learns your business, runs quarterly reviews, and helps you optimize workflows. When peak season hits, they're already in your corner.

"We nearly doubled our productivity per hour after switching."
Oliver Bonas, the UK fashion and homeware retailer, switched from Freshdesk to give their agents a centralized workspace with all the information they need on one screen. With Dixa's AI-driven routing, they now automatically prioritize VIP customers and route conversations based on contact reason—dramatically improving productivity and reducing peak-season hiring.
- Unified all channels into one agent workspace
- AI routing prioritizes VIP customers and divides queues automatically
- Reduced peak-season hiring by up to 30 agents
One platform, every part of your CS operation
Unified Conversations
Customers reach out on chat, email, phone, WhatsApp, and social. Every conversation lives in one place with full history, so customers never have to repeat themselves and your team never loses context.
Workflow Automation
Conversations reach the right person based on skill, language, or priority. Build routing rules and automations visually without code, and stop spending time on manual triage.
Agent Workspace
Orders, past conversations, loyalty status, and AI-suggested replies, all in one screen. Your team resolves issues faster, and new hires get up to speed in days instead of weeks.
Performance & QA
Every conversation scored automatically against your criteria. Spot trends, surface coaching opportunities, and track performance across teams and channels, without manual review.
Mim AI Agent
Mim resolves routine inquiries on live chat and email without human intervention. It learns from your knowledge base, handles refunds, tracking, and order changes, and hands off complex issues with full context.
AI Co-Pilot
AI assistance built into every conversation. Co-Pilot suggests replies, improves drafts, translates on the fly, and surfaces relevant knowledge articles, so your team responds faster and more accurately.
Integrates with your existing tech stack
Dixa vs Freshdesk: Feature by feature
Simple, transparent pricing
All plans include omnichannel support. AI products can be added to any plan
- All channels (Phone, Email, Chat, Social)
- External Knowledge Base
- Survey Measurement
- Language Detection
- Business Hours
- @Mentions & Linking Conversations
- Service Level Agreements
- Agents Teams & Custom Workloads
- Native Integrations
- Everything in Growth
- Routing with External Data
- Knowledge-Centered ServiceAI
- Standard AI Intent DetectionAI
- Advanced Automations
- Knowledge AI TranslationsAI
- Macros
- Sandbox Access
- 3rd-party AI IntegrationsAI
- Everything in Ultimate
- SSO (Single Sign-On)
- Advanced AI Intent DetectionAI
- Advanced InsightsAI
- Custom User Roles
- Multiple Organizations
- Queue & Claim Restrictions
- Enterprise API Limits
- Outbound Email Templates
Supercharge your Dixa setup
Available as add-ons across Growth, Ultimate, and Prime.

Mim AI Agent
Build a chatbot and automate up to 80% of your requests with our automation platform. Provide 24/7 conversational support and save agents from repetitive work.

AI Co-Pilot
GPT-powered tools for your agents. Improve emails, check spelling, translate on the fly, and generate summaries – all directly from Team Hub.
Hear from our customers
During peak times we had up to 4 agents a day spending their full time manually tagging and assigning tickets to the right teams. Today we don't need any! Dixa automatically tags all conversations, regardless of channel, to categories so they get redirected into the right queue."

"Thanks to Dixa, every agent we hired—either for a season or in a full-time role—was fully ramped up within a few weeks, and that's very important for the business because seasonal agents are 30% more expensive."

Hear from our customers
During peak times we had up to 4 agents a day spending their full time manually tagging and assigning tickets to the right teams. Today we don't need any! Dixa automatically tags all conversations, regardless of channel, to categories so they get redirected into the right queue."

"Thanks to Dixa, every agent we hired—either for a season or in a full-time role—was fully ramped up within a few weeks, and that's very important for the business because seasonal agents are 30% more expensive."

Ready to do more than "good enough"?
See why brands like Oliver Bonas switched from Freshdesk to Dixa.

