Included on every plan. Your AI bill is tied to conversation volume, not to how well AI performs. As resolution rate improves, your effective cost per resolution drops.
The per-seat math, side by side
Dixa Growth compared to the equivalent Zendesk stack.
Feature
Dixa
Zendesk
Plan price
Dixa Growth · €89/seat/mo
Suite Team · €48/seat/mo ($55*)
Helpdesk (email, chat, social)
Included
Included
Contact Center (phone, IVR, recording)
Included
+ Contact Center €73/seat/mo ($83*)
AI Assistant
+ Copilot €39/seat
+ Copilot €44/seat/mo ($50*)
Knowledge Base
Included
Included
AI Agent
Included
Included
Per-seat before AI and voice usage
€128
€165 (+29%)
*Based on Zendesk prices and exchange rates as of 30th of June 2026
Compare plans in detail
Growth
Ultimate
Prime
CHANNELS
All Channel (Phone, Email, Chat, Social)
Contact Forms
IVR (Interactive Voice Response)
Call Recording
Customer Callback
Voicemail
Outbound Email Templates
AI Voice Transcription
Add-on
Add-on
Add-on
CUSTOMER MANAGEMENT
Contact Database (Customers and Companies)
Automatic Customer Recognition
Custom Contact Attributes
Conversation History
Conversation Redaction
PRODUCTIVITY
Internal Notes
@Mentions
Link Conversations
Side Conversations
Dark Mode
Macros
Advanced Automations
ANALYTICS
Real-time Analytics
Historical Analytics
Queue Dashboard (TV Mode)
All Channel Dashboards
Knowledge Dashboards
Survey Measurement
Custom Dashboards
SLA Analysis
Advanced Insights
Add-on
Add-on
Included
Quality Assurance
Add-on
Add-on
Add-on
AI Auto QA
Add-on
Add-on
Add-on
ROUTING
Intelligent Routing
Unlimited Queues
Business Hours
Service Level Alerts
Custom Workload Limits
Flow Editor
Routing with External Data
AI Intent Detection
Standard
Advanced
Queue Restrictions
PLATFORM
Native Integrations
Custom Integrations
Webhooks
Developer Hub
Sandbox Access
SSO (Single Sign-On)
Add-on
Add-on
Included
Collaboration User
Add-on
Add-on
Add-on
Seasonal Agent
Add-on
Add-on
Add-on
Multiple Organizations
Enterprise API Limits
KNOWLEDGE
External Knowledge Base
Internal Knowledge Base
Multiple Help Centers
Article Feedback
Knowledge-Centered Service
AI Translations
ROUTING
Agents Teams & Custom Workloads
Dedicated Team Dashboard
Custom User Roles
Claim Restrictions
Presence Restrictions
Supercharge your Dixa setup
Available as add-ons across Growth, Ultimate, and Prime.
Mim AI Agent
Build a chatbot and automate up to 80% of your requests with our automation platform. Provide 24/7 conversational support and save agents from repetitive work.
Smart Replies
Seamless Handovers
AI-driven Personalization
Contact Form Capture
AI Co-Pilot
GPT-powered tools for your agents. Improve emails, check spelling, translate on the fly, and generate summaries – all directly from Team Hub.
Smart Replies
Smart Summaries
AI Translations
AI Spellchecker
Writing Assistant
AI Writing Style Guide
Quality Assurance
Monitor 100% of conversations with real-time dashboards, custom scorecards, and optional AI Auto QA for automatic issue detection.
Automatically transcribe calls into searchable text using AI. Enable accurate QA and unlock insights across all voice conversations.
Single Sign-On
Simplify user authentication across your organization. Add SSO to streamline logins, strengthen security, and make onboarding new team members effortless.
Let's run do the math for your numbers
Our team is happy to help with personalized advice!
All Dixa plans include every channel natively — phone, email, live chat, WhatsApp, Instagram, Facebook Messenger, and SMS. Intelligent routing, the Flow Builder for automation, real-time analytics, knowledge base, and conversation history are all included. You're not paying extra to add a channel or unlock basic routing. AI features (Mim, Co-Pilot, Auto QA) are available as add-ons priced separately.
Structurally, yes. Gorgias charges per-ticket for automation — the more volume you process, the more you pay, which becomes prohibitive at scale. Intercom charges $0.99 per AI resolution. Zendesk requires paid AI add-ons. Dixa's AI is add-on priced too, but at a flat rate — your AI costs don't increase as your contact volume grows. For high-volume ecommerce brands, that distinction matters significantly.
The per-seat price is higher, but the total cost of ownership is usually comparable or lower. Zendesk and Freshdesk charge separately for AI, advanced analytics, and in some cases telephony — one customer was quoted £25,000 extra for Zendesk AI alone. Dixa's base plans include all channels natively (phone, email, chat, social), intelligent routing, and real-time analytics. You're not buying a cheap seat and then rebuilding the capability through add-ons. Sigma Sports chose Dixa at double Freshdesk's price because the value case was clear.
Seasonal agents are available as an add-on across all plans. This means you can scale your team up for peak periods without committing to permanent seat costs. The platform itself handles volume spikes through AI and routing — but if you need to add human agents temporarily, the model accommodates that without locking you into year-round pricing.
Dixa is structured for mid-market teams rather than small operations — the platform works best when there's meaningful contact volume to route, automate, and report on. The right starting point is a conversation with Dixa's team to scope what makes sense for your size, channels, and AI requirements.
The strongest ROI signal is your current contact mix. If a significant share of your volume is routine — order tracking, returns, FAQs — AI deflection can reduce cost per contact substantially. If you're running a separate phone tool alongside your helpdesk, consolidating onto Dixa typically reduces overall tooling costs. And if your team is growing in headcount to absorb volume growth, that's the clearest signal — Dixa is built to change that ratio.
