Trusted by 850+ brands across 42 countries

Miinto
mejuri
rapha
dott
Mytheresa
monica-vinader
gls
allsaints
monese
outnorth
mindful-chef
charles-tyrwhitt
clubl
freddie's flowers
PastaEvangelists
loaf
oliver bonas
mammut
qpark
fabfitfun
adanola
organicbasics
mammaly

Why ecommerce brands choose Dixa over Gorgias

Reliable at scale

Gorgias users report crashes during peak periods—Black Friday, holiday surges, flash sales. Dixa was built for high-volume ecommerce. More rules don't mean slower loads. More tickets don't mean system failures.

Agentic AI, not basic automation

Gorgias offers rule-based automation and charges extra for AI. Dixa's Mim resolves inquiries end-to-end—refunds, order updates, FAQs—across all channels. When something needs a human, agents get full context instantly.

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Sell anywhere, support everywhere

Gorgias was built for Shopify. Other platforms get a stripped-down version. Dixa integrates with Shopify, Magento, WooCommerce, and custom platforms—so your support scales wherever you sell.

"We nearly doubled productivity, even during peak season."

Oliver Bonas, the UK fashion and homeware retailer, needed a platform that could handle peak-season volume without hiring 30 extra agents. With Dixa's AI-driven routing and unified workspace, their team doubled productivity and maintained 90% CSAT—even when order volume spiked.

→ Handles peak-season volume without crashes or slowdowns

→ AI routing automatically prioritizes VIP customers

→ Reduced seasonal hiring needs significantly

2x
productivity per hour
90%
customer stisfaction
12"
agverage phone response

One platform, every part of your CS operation

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Unified Conversations

Dixa Channels

Customers reach out on chat, email, phone, WhatsApp, and social. Every conversation lives in one place with full history, so customers never have to repeat themselves and your team never loses context.

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Workflow Automation

Dixa Conversation Engine

Conversations reach the right person based on skill, language, or priority. Build routing rules and automations visually without code, and stop spending time on manual triage.

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Agent Workspace

Dixa Team Hub

Orders, past conversations, loyalty status, and AI-suggested replies, all in one screen. Your team resolves issues faster, and new hires get up to speed in days instead of weeks.

Performance & QA

Dixa Discover

Every conversation scored automatically against your criteria. Spot trends, surface coaching opportunities, and track performance across teams and channels, without manual review.

Mim AI Agent

Mim resolves routine inquiries on live chat and email without human intervention. It learns from your knowledge base, handles refunds, tracking, and order changes, and hands off complex issues with full context.

AI Co-Pilot

AI assistance built into every conversation. Co-Pilot suggests replies, improves drafts, translates on the fly, and surfaces relevant knowledge articles, so your team responds faster and more accurately.

Integrates with your existing tech stack

Shopify
Magento
Woo Commerce
Salesforce
Hubspot
Braze
Yotpo
Trustpilot
Loyaltylion
Voyado
Recharge
Klaviyo
Jira
Ada
DigitalGenius
Kindly
LabO8
MakesyouLocal

Dixa vs Gorgias: Feature by feature

Feature
Reliability at scale
Phone support
SMS
AI resolution
Platform support
AI type
Reporting
Ant workspace
Target market
Partnership
Dixa
Built for high volume, no degradation
Native VoIP, included
Included
Processes refunds, updates orders
Shopify, Magento, WooCommerce + API
Agentic AI (Mim)
Real-time, actionable
One screenall channels
Mid-market to enterprise ecommerce
Dedicated CSM, QBRs
Gorgias
"Crashes constantly" during peaks
Add-on: $0.08-$0.12/min
Included
Basic macros and rules
Shopify-first, other limited
Rule-based automation
Limited analytics
One screenall channels
Small DTC/ Shopify stores
Self-serve, agency-driven
Dixa’s automation and incredible AI agent assistant have greatly enhanced our efficiency and productivity."
Erica Piccolomini
Chief Customer Officer at Stayforlong
Read the case study
Since partnering with Dixa, we've nearly doubled the workload achieved each day–resulting in extremely positive customer satisfaction and very happy teams."
Natasha Sims
Operations Director at Oliver Bonas
Read the case study
To enhance our CX, we knew that the business needed a unified platform to reduce silos across channels and teams. Dixa's one-screen wonder has been a game changer that keeps our workflows seamless."
Rhys Howells
Head of Customer Service at Rapha
Read the case study
-33%
contact per booking
-50%
email backlog
90%
CSAT
2x
productivity/hour
+14%
improvement in CSAT scores
+17%
increase in customer retention

Ready to do more than "good enough"?

See why brands like Oliver Bonas switched from Freshdesk to Dixa.

DixaDixa

Frequently Asked Questions

Is Dixa better than Freshdesk for ecommerce?

For ecommerce brands, Dixa offers a natively unified platform versus Freshdesk's siloed architecture. Dixa's AI resolves issues end-to-end (refunds, order updates) rather than deflecting to articles, and every customer gets a dedicated success manager—regardless of account size.

What's the difference between Freshdesk AI and Dixa AI?

Freshdesk's AI is a chatbot that suggests knowledge base articles. Dixa's AI (Mim) is an agentic AI that autonomously resolves customer inquiries—processing refunds, updating orders, answering FAQs—then hands off to agents with full context when human judgment is needed.

Can Dixa replace Freshdesk for a growing ecommerce brand?

Yes. Brands like Oliver Bonas switched from Freshdesk to Dixa and doubled their productivity per hour while maintaining 90% CSAT. Implementation typically takes 2-4 weeks with hands-on onboarding support.

How long does it take to switch from Freshdesk to Dixa?

Most brands migrate from Freshdesk to Dixa in 2-4 weeks with dedicated onboarding support. Dixa's intuitive interface means agents are productive within days.

Does Dixa have native phone like Freshdesk?

Yes—and it's built into the core platform. Freshdesk requires Freshcaller as a separate product. Dixa's native VoIP means calls appear in the same queue as chat and email, with full customer history attached.

Why are brands leaving Freshdesk for Dixa?

Common reasons include Freshdesk's siloed architecture (separate modules stitched together), disconnected reporting, slow customer support, and AI that suggests articles rather than resolving issues.

What is agentic AI for customer service?

Agentic AI goes beyond chatbots that suggest articles or route conversations. An agentic AI like Dixa's Mim autonomously resolves customer inquiries—processing refunds, updating orders, answering FAQs—and intelligently hands off to human agents when judgment or empathy is needed.

Which customer service platforms are leading in AI for ecommerce?

Platforms leading in AI for ecommerce customer service include Dixa (agentic AI that resolves end-to-end), along with Zendesk, Intercom, and Gorgias. Dixa differentiates with AI that takes action (refunds, order updates) rather than deflecting to knowledge base articles.