Trusted by 850+ brands across 42 countries

Miinto
mejuri
rapha
dott
Mytheresa
monica-vinader
gls
allsaints
monese
outnorth
mindful-chef
charles-tyrwhitt
clubl
freddie's flowers
PastaEvangelists
loaf
oliver bonas
mammut
qpark
fabfitfun
adanola
organicbasics
mammaly

Why ecommerce brands choose Dixa over Gorgias

Reliable at scale

Gorgias users report crashes during peak periods—Black Friday, holiday surges, flash sales. Dixa was built for high-volume ecommerce. More rules don't mean slower loads. More tickets don't mean system failures.

Agentic AI, not basic automation

Gorgias offers rule-based automation and charges extra for AI. Dixa's Mim resolves inquiries end-to-end—refunds, order updates, FAQs—across all channels. When something needs a human, agents get full context instantly.
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Sell anywhere, support everywhere

Gorgias was built for Shopify. Other platforms get a stripped-down version. Dixa integrates with Shopify, Magento, WooCommerce, and custom platforms—so your support scales wherever you sell.

"We nearly doubled productivity, even during peak season."

Oliver Bonas, the UK fashion and homeware retailer, needed a platform that could handle peak-season volume without hiring 30 extra agents. With Dixa's AI-driven routing and unified workspace, their team doubled productivity and maintained 90% CSAT—even when order volume spiked.

  • Handles peak-season volume without crashes or slowdowns
  • AI routing automatically prioritizes VIP customers
  • Reduced seasonal hiring needs significantly
2x
productivity per hour
90%
customer satisfaction
12"
average phone response time

One platform, every part of your CS operation

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Unified Conversations

Dixa Channels

Customers reach out on chat, email, phone, WhatsApp, and social. Every conversation lives in one place with full history, so customers never have to repeat themselves and your team never loses context.

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Workflow Automation

Dixa Conversation Engine

Conversations reach the right person based on skill, language, or priority. Build routing rules and automations visually without code, and stop spending time on manual triage.

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Agent Workspace

Dixa Team Hub

Orders, past conversations, loyalty status, and AI-suggested replies, all in one screen. Your team resolves issues faster, and new hires get up to speed in days instead of weeks.

Performance & QA

Dixa Discover

Every conversation scored automatically against your criteria. Spot trends, surface coaching opportunities, and track performance across teams and channels, without manual review.

Mim AI Agent

Mim resolves routine inquiries on live chat and email without human intervention. It learns from your knowledge base, handles refunds, tracking, and order changes, and hands off complex issues with full context.

AI Co-Pilot

AI assistance built into every conversation. Co-Pilot suggests replies, improves drafts, translates on the fly, and surfaces relevant knowledge articles, so your team responds faster and more accurately.

Dixa vs Gorgias: Feature by feature

Feature
Reliability at scale
Phone support
SMS
AI resolution
Platform support
AI type
Reporting
Agent workspace
Target market
Partnership
Dixa
Built for high volume, no degradation
Native VoIP, included
Included
Processes refunds, updates orders
Shopify, Magento, WooCommerce + API
Agentic AI (Mim)
Real-time, actionable
One screen, all channels
Mid-market to enterprise ecommerce
Dedicated CSM, QBRs
Gorgias
"Crashes constantly" during peaks
Add-on: $0.08–$0.12/min
$1.60 per ticket
Basic macros and rules
Shopify-first, others limited
Rule-based automation
Limited analytics
Chat/email focused
Small DTC / Shopify stores
Self-serve, agency-driven

See how Dixa compares to other platforms

Hear from our customers

During peak times we had up to 4 agents a day spending their full time manually tagging and assigning tickets to the right teams. Today we don't need any! Dixa automatically tags all conversations, regardless of channel, to categories so they get redirected into the right queue."
Benedikt Peine
Unit Lead Service at Celebrate Company
75%
shorter onboarding
90%
calls answered <30s
90%
increase in CSAT
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Read customer story

Rapha

+22%
efficiency
+14%
CSAT
+17%
retention
Read customer story
"Thanks to Dixa, every agent we hired—either for a season or in a full-time role—was fully ramped up within a few weeks, and that's very important for the business because seasonal agents are 30% more expensive."
Roger Sandmeier
Customer Service Manager of tink
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Read customer story

Ready for a platform that grows with you?

See why brands choose Dixa when they outgrow Gorgias.

DixaDixa

Frequently Asked Questions

Is Dixa better than Gorgias for scaling ecommerce brands?

For brands outgrowing Gorgias, Dixa offers enterprise reliability (no crashes during peak), agentic AI that resolves issues end-to-end, native phone included in the platform, and support for multiple ecommerce platforms—not just Shopify.

What's the difference between Gorgias automation and Dixa AI?

Gorgias uses rule-based macros and basic automation. Dixa's Mim is an agentic AI that autonomously resolves customer inquiries—processing refunds, updating orders, answering FAQs—then intelligently hands off to humans when needed.

Can Dixa handle Black Friday volume better than Gorgias?

Yes. Dixa was architected for high-volume ecommerce. Users report Gorgias slowing down or crashing during peak periods. Dixa maintains performance regardless of volume spikes.

Can Dixa work with platforms other than Shopify?

Yes. Dixa integrates with Shopify, Magento, WooCommerce, and custom platforms via API. Gorgias was built primarily for Shopify—other platforms get limited functionality.

Is Dixa more reliable than Gorgias during peak season?

Yes. Gorgias users report slowdowns and crashes during Black Friday and holiday surges. Dixa was architected for high-volume ecommerce and maintains performance regardless of traffic spikes.

How does Dixa phone compare to Gorgias voice?

Dixa includes native VoIP in the platform. Gorgias charges $0.08–$0.12 per minute for voice and $1.60 per SMS ticket as add-ons. With Dixa, phone is part of the unified workspace at no extra per-minute cost.

What is agentic AI for customer service?

Agentic AI goes beyond chatbots that suggest articles or route conversations. An agentic AI like Dixa's Mim autonomously resolves customer inquiries—processing refunds, updating orders, answering FAQs—and intelligently hands off to human agents when judgment or empathy is needed.

Which customer service platforms are leading in AI for ecommerce?

Platforms leading in AI for ecommerce customer service include Dixa (agentic AI that resolves end-to-end), along with Zendesk, Intercom, and Gorgias. Dixa differentiates with AI that takes action (refunds, order updates) rather than deflecting to knowledge base articles.