Trusted by 850+ brands across 42 countries

Miinto
mejuri
rapha
dott
Mytheresa
monica-vinader
gls
allsaints
monese
outnorth
mindful-chef
charles-tyrwhitt
clubl
freddie's flowers
PastaEvangelists
loaf
oliver bonas
mammut
qpark
fabfitfun
adanola
organicbasics
mammaly

Why ecommerce brands choose Dixa over Gladly

Agentic AI that resolves

Gladly focuses on the customer timeline but lags on automation. Dixa's Mim handles refunds, order updates, and FAQs end-to-end—then hands off with full context when human judgment is needed.

European support, European data

Gladly is US-centric with limited EMEA presence. Dixa was founded in Copenhagen and supports European brands with local account management, EU data residency, and a team that understands GDPR natively.
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Operational insights alongside customer data

Gladly excels at customer history but struggles with operational analytics. Dixa gives you both: agent performance, queue health, trending issues, and QA scoring, alongside the full customer timeline.

One platform. One global team. No silos.

Rapha wanted to become a global #OneRapha team, but their previous platform kept channels and regions fragmented. With Dixa, agents across the UK, US, and APAC work from one unified workspace. No more siloed systems. No more lost context between teams.

  • Unified all channels and regions into one workspace
  • Agents see full customer history regardless of location
  • Eliminated tab-switching and duplicate work
+14%
improvement in CSAT
+22%
increase in agent efficiency

One platform, every part of your CS operation

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Unified Conversations

Dixa Channels

Customers reach out on chat, email, phone, WhatsApp, and social. Every conversation lives in one place with full history, so customers never have to repeat themselves and your team never loses context.

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Workflow Automation

Dixa Conversation Engine

Conversations reach the right person based on skill, language, or priority. Build routing rules and automations visually without code, and stop spending time on manual triage.

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Agent Workspace

Dixa Team Hub

Orders, past conversations, loyalty status, and AI-suggested replies, all in one screen. Your team resolves issues faster, and new hires get up to speed in days instead of weeks.

Performance & QA

Dixa Discover

Every conversation scored automatically against your criteria. Spot trends, surface coaching opportunities, and track performance across teams and channels, without manual review.

Mim AI Agent

Mim resolves routine inquiries on live chat and email without human intervention. It learns from your knowledge base, handles refunds, tracking, and order changes, and hands off complex issues with full context.

AI Co-Pilot

AI assistance built into every conversation. Co-Pilot suggests replies, improves drafts, translates on the fly, and surfaces relevant knowledge articles, so your team responds faster and more accurately.

Dixa vs Gladly: Feature by feature

Feature
Customer view
AI type
Operational reporting
Pricing
EMEA support
Target market
AI resolution
QA tools
Integrations
Onboarding
Dixa
Unified timeline, all channels
Agentic AI (Mim)
Agent performance, queue health, QA
Mid-market friendly
European HQs, local management
All ecommerce verticals
Processes refunds, updates orders
Built-in (Dixa Discover)
Shopify, Magento, WooCommerce + API
Hands-on, days to go live
Gladly
Unified timeline, all channels
Limited automation, routing-focused
Strong customer data, weak analytics
Premium, enterprise-focused
US-centric, limited European presence
Luxury retail, hospitality
Routing-focused
Basic or requires add-ons
Strong retail integrations
White-glove, longer timeline

See how Dixa compares to other platforms

Hear from our customers

During peak times we had up to 4 agents a day spending their full time manually tagging and assigning tickets to the right teams. Today we don't need any! Dixa automatically tags all conversations, regardless of channel, to categories so they get redirected into the right queue."
Benedikt Peine
Unit Lead Service at Celebrate Company
75%
shorter onboarding
90%
calls answered <30s
90%
increase in CSAT
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Read customer story

Rapha

+22%
efficiency
+14%
CSAT
+17%
retention
Read customer story
"Thanks to Dixa, every agent we hired—either for a season or in a full-time role—was fully ramped up within a few weeks, and that's very important for the business because seasonal agents are 30% more expensive."
Roger Sandmeier
Customer Service Manager of tink
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Read customer story

Ready for customer-first service at the right price?

See why growth-stage brands choose Dixa over Gladly.

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Frequently Asked Questions

Is Dixa better than Gladly for ecommerce?

For growth-stage ecommerce brands, Dixa offers comparable customer-centric features at better value, with agentic AI that resolves issues end-to-end, stronger operational analytics, and established European support—versus Gladly's premium pricing and US-centric focus.

What's the difference between Gladly and Dixa AI capabilities?

Gladly's automation capabilities are limited compared to newer platforms. Dixa's Mim is an agentic AI that autonomously resolves customer inquiries—processing refunds, updating orders, answering FAQs—rather than just routing conversations.

Does Dixa support European ecommerce brands better than Gladly?

Yes. Dixa is headquartered in Copenhagen with established EMEA support, local account management, and EU data residency options. Gladly is US-centric with limited European presence.

How does Dixa compare to Gladly on price?

Gladly's premium pricing is built for enterprise luxury brands like Nordstrom. Dixa delivers comparable customer-centric features—unified timeline, omnichannel support—at pricing that works for growth-stage ecommerce brands.

Does Dixa have the same customer timeline view as Gladly?

Yes. Dixa provides a unified customer timeline across all channels. The difference: Dixa also includes agentic AI that resolves issues end-to-end and stronger operational analytics for agent performance and QA.

Is Dixa better for European ecommerce brands than Gladly?

Yes. Dixa is headquartered in Copenhagen with EU data residency, local account management, and native GDPR compliance. Gladly is US-centric with limited European presence and support.

What is agentic AI for customer service?

Agentic AI goes beyond chatbots that suggest articles or route conversations. An agentic AI like Dixa's Mim autonomously resolves customer inquiries—processing refunds, updating orders, answering FAQs—and intelligently hands off to human agents when judgment or empathy is needed.

Which customer service platforms are leading in AI for ecommerce?

Platforms leading in AI for ecommerce customer service include Dixa (agentic AI that resolves end-to-end), along with Zendesk, Intercom, and Gorgias. Dixa differentiates with AI that takes action (refunds, order updates) rather than deflecting to knowledge base articles.